Topic: The concept of death in virtual pet games (Neopets perhaps the most notable one) is often avoided for cultural and financial reasons. But remember, Tamagotchi, perhaps the most well-known virtual pet game, had pets die. Why was there a move away from the precedent Tamagotchi set?
(http://www.wired.com/gamelife/2012/08/my-horse-is-immortal-free-to-play-is-killing-death-in-gaming/) Nate Laxon. August 22, 2012.
“However, speaking to Wired.co.uk, all three explained they did contemplate adding death to their respective games. ‘We did consider threats to the horse as part of our initial design review,’ explains Deeming, ‘but ultimately we chose to promote a sense of reward for improvement and good ownership of your horse, rather than the negative effects of the opposite.’”